For example, SEO can be used to trick search engines into thinking that the website is about shoes, however when you would visit the website you’ll see that there are no shoes but the owners are trying to sell you cheap watches. Because of those issues major search engines made it possible to battle spammers and overcome those issues by developing complex algorithms to calculate and websites parameters.
Search engine algorithm is a unique piece of code that is designed to calculate many criteria of the website, such as: websites name, page urls, page headings, page content and many more.Search engines use such as Google, Yahoo and Bing use crawlers to crawl websites for the information that helps to analyze all of its content to make judgements if the website is sufficient and relative enough to the content it is providing and to the keywords that it is being optimized for.
SEO is a tremendous source for any business owner to use as it provides efficient, cost effective and high on return results.The down side of course is you cannot measure it. You can’t calculate the exact number of leads, calls or conversions generated from it; however you can approximately see the scope and definite increase in the business cycle. One important thing to mention is, if your website has never been optimized and it is a first time or it has been optimized for some time and then it stopped, it might take anywhere from 3 to 6 month to notice first progress.
Website optimization is a good technique to increase your website’s visibility and increase the amount of new users visiting your website. In addition, there are many techniques that can be used for SEO; we will discuss some of them in our future posts. Please stay tuned.